Creating a Lead Scoring Model With HubSpot (and Validating it With R)


A reliable lead scoring model is a sales Holy Grail. Lead scoring allows you to know where each lead is within their journey from discovering your service to closing, at scale. Of course, the perfect lead scoring model doesn’t exist. All we can do as marketers is to create the closest thing to it, thanks to our knowledge of: our target audience, our marketing stack (the content you have out...


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