AuthorAlex

Content Strategy (Part 2): How to Research and Plan Your Content for Success

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This is part two of three of my content strategy. You can find part one here. If you haven’t read it yet, make sure you do. By now, we have a wealth of ideas, keywords, and inspiration. Thanks to all the work we’ve done in the previous section, we can dip into the actual writing with confidence. Time to write! Yes? Nope. Research before writing Listen, here is the deal. I’m sure...

Creating a Lead Scoring Model With HubSpot (and Validating it With R)

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A reliable lead scoring model is a sales Holy Grail. Lead scoring allows you to know where each lead is within their journey from discovering your service to closing, at scale. Of course, the perfect lead scoring model doesn’t exist. All we can do as marketers is to create the closest thing to it, thanks to our knowledge of: our target audience, our marketing stack (the content you have out...

Content Strategy (Part 1): How to Find Unlimited Content Ideas

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This article kicks off a 3-part series in which I share my entire content marketing strategy. Part two: How to Research and Plan Your Content for Success Part three: coming soon. Like most marketers with an intense focus on content, I have my own content strategy and process. The strategy below has helped me build a presence in some of the most competitive markets and niches, through content and...

2018, Year in Review

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As is fashionable, I’m going to try and review my 2018. I find it hard to believe an entire year has flown by. Let’s see what happened. Work ubisend had a fantastic 2018. We’ve closed a couple of major contracts at the start of the year which had a great impact internally. Though my background is in marketing, I found myself running a couple of big projects from their inception...

Product-Market Fit Survey Fail: How Experts Put Us Back On Track

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Edit, 09/07/18: This story blew up a little bit! Special thanks to growthhackers.com, Tech Bound, and morph.ai for featuring it in their respective newsletters. The product market fit survey is a pillar of the modern day startup. Handed down to us mere mortals by the Holy Trinity (Mark Andreessen, Sean Ellis, and Steve Blank; for you pagans out there), the ‘PMF’ survey is the standardised...

Dealing with Imposter Syndrome: My Overly Qualified Take

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Before you read – 1: I wrote this from the ‘syndrome’ angle. I draw many parallels between this and a ‘real’ disease. Of course, imposter syndrome is not a serious illness. Please remember these parallels are for demonstration and rhetoric purposes. Before you read – 2: I made a joke in the title. I am funny. Thank you. Before you read – 3: Wow, your...

Why We Spend Time We Don’t Have on Side Hustles

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It’s the craziest thing. In my time in the tech industry, I have never heard of someone with time on their hands. We’re all busy. Our calendars are nuts. We all optimise our daily routine to be able to do more with less. And yet, pretty much everyone has this ‘one thing’ they do on the side. This one thing they enjoy tinkering with. This one thing they spend time on...

The Broke Solopreneur’s Growth Experiment Template

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Running growth experiments is a strict process. It’s important to formalise your process before diving into one or multiple experiments. If you don’t, you may end up with completely irrelevant data, useless insights, or worse, no insight at all. If you are a startup or running solo on your growth team for now, chances are you can’t afford fancy software to help you out...

What’s the Point of all This?

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Some of you crazy people might wonder ‘Gee, Alex, why are you starting a blog? A marketing blog? Really?’ To you, my friends, I write this post. Why I wanted to start writing The idea behind this blog is simple. In the last ten years or so, I have done a lot in the marketing world. I have launched businesses, failed more than I can count, sold a company, and more. I’ve learned a...

The Always-Awkward Introduction Post

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Here’s the thing. I’ve probably started five personal blogs in my life. All unrelated to the others. All very different. All about something I was/am passionate about. There is nothing worse than the introduction post. I dislike writing it. I dislike reading it on other people’s blogs. But, it must be done. You guys need to have at least sort of an idea of who I am before you...

ALEX DEBECKER

Digital marketer. Company grower. Bearded internet warrior. I grow projects into profitable businesses.

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