Latest stories

2019, Year in Review


Another year, another review. Let’s shine a light on 2019 and see what happened. Work 2019 was a weird year. I managed to move away from managing projects (read my 2018 review) and get back to my marketing roots. It felt amazing to have a calendar (almost) free of meetings. It also felt great to be able to focus on marketing strategy and execution. It all also came with challenges...

My Life as a Simpsons Character


About four months ago, I decided I had had enough. I fired up my laptop and spent about 15min browsing a couple of the main every day (affordable) clothing websites. I settled on Zara. I bought ten white t-shirts, three pairs of black jeans, a pair of shoes, and four grey hoodies. Problem solved. What problem? I’ve more or less always thought of getting dressed as a massive pain in the ass...

Content Strategy (Part 2): How to Research and Plan Your Content for Success


This is part two of three of my content strategy. You can find part one here. If you haven’t read it yet, make sure you do. By now, we have a wealth of ideas, keywords, and inspiration. Thanks to all the work we’ve done in the previous section, we can dip into the actual writing with confidence. Time to write! Yes? Nope. Research before writing Listen, here is the deal. I’m sure...

Creating a Lead Scoring Model With HubSpot (and Validating it With R)


A reliable lead scoring model is a sales Holy Grail. Lead scoring allows you to know where each lead is within their journey from discovering your service to closing, at scale. Of course, the perfect lead scoring model doesn’t exist. All we can do as marketers is to create the closest thing to it, thanks to our knowledge of: our target audience, our marketing stack (the content you have out...

Content Strategy (Part 1): How to Find Unlimited Content Ideas


This article kicks off a 3-part series in which I share my entire content marketing strategy. Part two: How to Research and Plan Your Content for Success Part three: coming soon. Like most marketers with an intense focus on content, I have my own content strategy and process. The strategy below has helped me build a presence in some of the most competitive markets and niches, through content and...

2018, Year in Review


As is fashionable, I’m going to try and review my 2018. I find it hard to believe an entire year has flown by. Let’s see what happened. Work ubisend had a fantastic 2018. We’ve closed a couple of major contracts at the start of the year which had a great impact internally. Though my background is in marketing, I found myself running a couple of big projects from their inception...

Product-Market Fit Survey Fail: How Experts Put Us Back On Track


Edit, 09/07/18: This story blew up a little bit! Special thanks to, Tech Bound, and for featuring it in their respective newsletters. The product market fit survey is a pillar of the modern day startup. Handed down to us mere mortals by the Holy Trinity (Mark Andreessen, Sean Ellis, and Steve Blank; for you pagans out there), the ‘PMF’ survey is the standardised...

Dealing with Imposter Syndrome: My Overly Qualified Take


Before you read – 1: I wrote this from the ‘syndrome’ angle. I draw many parallels between this and a ‘real’ disease. Of course, imposter syndrome is not a serious illness. Please remember these parallels are for demonstration and rhetoric purposes. Before you read – 2: I made a joke in the title. I am funny. Thank you. Before you read – 3: Wow, your...

Why We Spend Time We Don’t Have on Side Hustles


It’s the craziest thing. In my time in the tech industry, I have never heard of someone with time on their hands. We’re all busy. Our calendars are nuts. We all optimise our daily routine to be able to do more with less. And yet, pretty much everyone has this ‘one thing’ they do on the side. This one thing they enjoy tinkering with. This one thing they spend time on...

The Broke Solopreneur’s Growth Experiment Template


Running growth experiments is a strict process. It’s important to formalise your process before diving into one or multiple experiments. If you don’t, you may end up with completely irrelevant data, useless insights, or worse, no insight at all. If you are a startup or running solo on your growth team for now, chances are you can’t afford fancy software to help you out...


Digital marketer. Company grower. Bearded internet warrior. I grow projects into profitable businesses.

Want to know more? Read this.

Recent Posts


Social media is the best way to get in touch with me. Use the buttons below, follow, and please engage -- I answer every message.